Marketing & Strategy
Marketing & Strategy
STRUCTURAL MARKETING AND COMMERCIAL STRATEGIES
A platform that combines research, knowledge, and strategic design tools.
- Distribution strategies and design of new channels
- Design of new business models
- Value reorientation
- Service and sales model design
- Deﬁnition of value proposition and marketing mix structure
- Brand architecture
- Formulation of commercial structures
- CRM and relationship marketing strategies
- Pricing structure determination
- Applied creativity model
- Innovation management, among others
Contact the experts
Andrés Felipe Ochoa P.
DATA-DRIVEN MARKETING AND BUSINESS STRATEGY
Redemption Modelling (Effective and profitable rewards and promotions management)
- Redemption Modelling (Effective and profitable rewards and promotions management)
- RFM analysis and multivariate transactional analysis.
- Strategic mapping (CEM analysis), for segment definition and analysis.
- Commercial and tactical database management
- Financial analysis of marketing investment and return on investment
MARKET RESEARCH, CONSUMER STUDIES & ANALYSIS
Strategies created with anthropological, consumer diagnostic and sociological tools that allow revealing realities from the consumer's point of view.
- Research of evident behaviour
- Incognito customers and analysis of POS, service, attention and commercial model.
- Anthropological analysis of consumers and study of affections and cognition.
- Competitor analysis and secondary source studies
- Satisfaction and perception studies
- Market research and business sizing
- Speciﬁc research of products and services.
Innovation is turning an idea into a solution, which is perceived as new and adds value for both the customer (internal or external) and the company. Innovation can be in products, services, processes, business models, methodologies, tools, among others.
- Innovation training and workshops
- Corporate innovation diagnosis
- Innovation strategy
- Technology watch and foresight
- Innovation for sustainability
- Innovation committees
- Corporate innovation management system
- Innovation project management