EN 
ES Data-based Commercial and Market Strategy
Data-based Commercial and Market Strategy
Design of strategies based on the organization's data, which allow the development of either complex platforms for segmentation, value orientation and customer development, or permanent commercial tactics based on a database.
Línea de servicio: Marketing y Estrategia
SERVICES
Redemption Modelling (Effective and profitable rewards and promotions management)
RFM analysis and multivariate transactional analysis.
Strategic mapping (CEM analysis), for segment definition and analysis.
Commercial and tactical database management
Financial analysis of marketing investment and return on investment
Equipo:
Marketing & Strategy
Andrés Ochoa Pérez
Partner
Natalia Velásquez
Directora de Mercadeo
