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Data-based Commercial and Market Strategy

Data-based Commercial and Market Strategy

Design of strategies based on the organization's data, which allow the development of either complex platforms for segmentation, value orientation and customer development, or permanent commercial tactics based on a database.


Redemption Modelling (Effective and profitable rewards and promotions management)

RFM analysis and multivariate transactional analysis.

Strategic mapping (CEM analysis), for segment definition and analysis.

Commercial and tactical database management

Financial analysis of marketing investment and return on investment

Marketing & Strategy


Andrés Ochoa Pérez


OCH Foto Gerente Natalia Velasquez

Natalia Velásquez

Directora de Mercadeo

OCH Foto Daniel Naranjo

Daniel Naranjo